Adelaide South Australia

Anna - embargo roo selfie for now

Mentor Me makes a splash in Aussie papers

FOR Anna Webb and Emily Buzaglo combining work and travel was just a dream.

September 2014

But that ambition has become a reality after the British pair, were hand-picked for a landmark State Government work and tourism program.

They are among eight Britons who have won a month-long placement at several SA organisations in sectors including tourism, events, the arts and food and hospitality.

Upon completing their internships, the group will return to Britain as “unofficial ambassadors” for the state and help promote it overseas.

Ms Webb, 29, will work as a festival co-ordinator at the Adelaide Fringe while Ms Buzaglo, 22, will work in marketing and communications at the Adelaide Oval.

“They’re actual jobs with proper training and proper mentoring,” said Ms Webb, from Leicester, in the Midlands. “I think for people in the UK to come and do that over here in Australia is amazing.”

Ms Buzaglo, from Woking, Surrey, added: “I think once people have seen Australia it definitely gives them an incentive to want to go back.”

The $80,000 Mentor Me program, which received more than 4000 applicants, pays for students’ flights and accommodation as well as securing work.

The new marketing campaign will also harness social media as a way of promoting the state.

The program, developed by diplomats at the Australian High Commission in London after a successful trial using German students in 2012, seeks to exploit a 30 per cent spike in British interest over working holidays.

Government officials also want to target high youth unemployment in Britain that has forced many young people to seek different ways to bolster their CV and gain practical work experience.

The group, who arrived last Wednesday, have spent the past few days on Kangaroo Island, swimming with dolphins and wine tasting before starting work on Monday.

Premier Jay Weatherill wants to expand the project to Asia and North America and entice more organisations to join.

He believes the program, being overseen by the South Australian Tourism Commission, will become an integral part of the state’s tourism drive.

“It is really extraordinary what they are being offered,” he told The Advertiser. “We want South Australia to be the place where people and businesses can thrive, be open to the world and open to new ideas. This program speaks to our ambitions.”

South Australian UK Agent General Bill Muirhead said there were “thousands of highly qualified young people in the UK who can’t find jobs”.

“South Australia is great place to kickstart a career,” said Mr Muirhead, who is also the London-based executive director of the global M & C Saatchi advertising agency.

“It also gives us the opportunity to showcase all that is great in our state to a much wider audience. Our food, our wine, our festivals and events, our education system and our lifestyle is world class.”

It is the latest government drive targeting British people.

Other campaigns have been aimed at skilled, middle class migrants after a 2012 government report suggested Adelaide had “old-fashioned British values, thriving community spirit and a more relaxed way of life”.

Original Source: The Advertiser 

Close